Data Visualization

The Challenge

To present intricate data in a concise, straightforward, and efficient manner.

Our Approach

⦿ Clarify: Set a clear objective that resonates with your audience. Understand what message or insight you want to communicate and design your visualization purposefully.

⦿ Simplify: Keep the visualization simple and avoid unnecessary complexity. Choose the most appropriate visualization style for the type of data you’re analyzing.

⦿ Compare: Display side-by-side comparisons for easy absorption. Whether it’s comparing quantities, distributions, or relationships between variables, ensure that your visualizations facilitate effective comparisons.

⦿ Form Follows Function: Design your visualization based on its intended purpose. Adapt and optimize graphs to suit your audience—whether it’s an exploratory plot for yourself or a chart meant to communicate findings to a general audience.

⦿ Direct Attention: Highlight important details. Use visual cues like color, size, and position to guide viewers’ attention to relevant information.

⦿ Use Visual Cues Wisely: When encoding data, consider various strategies such as position, aligned lengths, angles, area, brightness, and color hue.

⦿ Provide Context: Context matters. Explain the significance of your data, provide labels, and include relevant axes and legends to help viewers interpret the visualization.

⦿ Consistency: Maintain consistency in design elements throughout your visualization. Consistent colors, fonts, and scales enhance readability and coherence.

The Outcome

These are a few B2B and B2C projects that me and my team have worked on over the past few years. The most crucial aspect has always been thoroughly understanding the business requirements and our audience in order to offer the right information at the right time and, nevertheless, in the right way.

Clarify: Set a clear objective that resonates with your audience. LIXIL/Grohe Everstream Digital Shower mobile application. B2C.

Form Follows Function: Design your visualization based on its intended purpose. Honeywell Connected Buildings - Cloud Gateway project. B2B.

Provide Context: Explain the significance of your data, provide labels, and include relevant axes and legends to help viewers interpret the visualization. Honeywell Connected Buildings project. B2C.

Direct Attention: Highlight important details. Use visual cues like color, size, and position to guide viewers’ attention to relevant information. Honeywell Connected Buildings - Cloud Gateway project. B2C.