
Experienced UX Lead with more than 15 years of expertise in shaping seamless user experiences across digital and analog products.
Adept at leading and coaching UX and cross-functional teams, implementing UX strategies, and driving the adoption of UX processes organization-wide. Proven track record of spearheading UXD for major projects in Sanitary and Health systems, Automation and Control systems, Safety and Aerospace technology.
Ready to leverage my extensive experience to lead UX design initiatives and drive impactful change within a dynamic organization.
Adept at leading and coaching UX and cross-functional teams, implementing UX strategies, and driving the adoption of UX processes organization-wide. Proven track record of spearheading UXD for major projects in Sanitary and Health systems, Automation and Control systems, Safety and Aerospace technology.
Ready to leverage my extensive experience to lead UX design initiatives and drive impactful change within a dynamic organization.
Expertise
⦿ UX Strategy
I generate UX Strategies by identifying long-term UX goals for each project and formulating actionable plans to achieve them, based on data from extensive previous research. To implement the strategies I ensure optimal use of resources.
⦿ Operational efficiency
My experience has taught me how to empower my teams to use their resources effectively and efficiently to achieve their goals. I have perfected this skill over the years by learning to coach, delegate and eliminate micro-management.
⦿ Concept generation
After each research, one of the most important skills I apply is evaluating and comparing all the variables to ultimately select the best solution that meets the customer requirements and expectations, as well as the project constraints and resources.
⦿ Empathy
Over the years, I have perfected my ability to empathize with users as well as stakeholders and team mates, and to understand their feelings and perspectives. This skill keeps me grounded and helps me communicate efficiently.
⦿ Problem solving
I have the ability to break down complex problems into manageable for my team components and identify relevant factors.
⦿ Collaboration
I work well with others in a team and across different departments and disciplines. In my opinion it is a paramount skill for every UX professional and involves coordination, sharing of information, and conflict resolution.
⦿ Presentation and Communication skills
During the UX cycle of each project I deliver and demonstrate the design work and outcomes of my team to various stakeholders involved in the process. It takes storytelling abilities, persuasion, and confidence.
⦿ Adobe Creative Suite and Figma proficiency
The Adobe Creative Suite is an industry-standard set of tools that I have been using daily for years. Figma is another tool that has become a standard for me. An excellent, light and versatile program that I frequently use.
Interests

⦿ Graphic Novels
In my free time, I avidly collect and create graphic novels. As an author, I write scenarios and create the artwork, which is closely related to storyboarding and storytelling in the UX process.

⦿ Snorkeling
There’s something truly magical about snorkeling in the sea during summer. The warm sun on my back, the gentle waves lapping against my body, and the vibrant underwater world waiting to be explored makes it an experience like no other.

⦿ Running
Another passion of mine is running. No matter how demanding the day is, I always make time for it. I find solace in its rhythmic escape, returning with a clear mind and feeling fully recharged. 🏃♂️