The Challenge
Hiring conventional agency or full-stack UX Designer can be time-consuming and costly for many small and medium enterprises. This is a silent epidemic in product development. Over 70% of startups fail due to lack of product-market fit—something the UX process is specifically designed to address. Yet UX is often perceived as “nice-to-have,” not “must-have,” particularly in resource-constrained environments. In hundreds of conversations with founders, I’ve seen the same patterns: skipped research, reactive design, misunderstood users, and burned budgets. This is not a niche problem—it’s systemic.
THE approach
My wake-up call came when working with an early-stage startup that had a brilliant idea but couldn’t afford UX support. They resorted to guesswork, skipping essential discovery and testing steps. The result? Months of rework, lost users, and depleted morale. I saw the true cost of neglecting UX—not in theory, but in missed potential and wasted energy. This experience ignited my mission: to make UX accessible and actionable for teams that can’t afford to get it wrong, but also can’t afford a full-time UX designer.
In today’s product-driven economy, bad UX is more than an inconvenience—it’s a business killer. Every Euro spent on development without user validation is a gamble. For small and medium companies, these gambles can sink entire products. Making the UX process more accessible through AI not only reduces risk but helps democratize innovation. If we can enable these companies to embed user-centered thinking early, they’ll deliver better outcomes, compete more effectively, and grow sustainably.
THE SOLUTION
I architected and started training three specialized AI agents—each an expert in one of the three main stages of the UX process, and with its own personality:
• Avery: Dedicated to the initial phase of in-depth User Research and Discovery.
• Malik: Specialized in the Defining phase, designing the experience through personas, journeys, flows, and information architecture.
• Niko: Focused on crafting high-impact Design Language, with attention to brand, consistency and optimised UIs.
Using proprietary internal documentation, advanced prompt engineering techniques, and iterative model refinement, I ensured each agent operates with expert-level capabilities. I directed the creation of domain-specific knowledge bases, designed operational frameworks for AI decision-making, and optimized interaction models to deliver a seamless, human-like consultancy experience for clients.
THE PRODUCT
What is it?
A virtual UX agency, composed of three specialised AI agents, Xpairience is a business-critical AI solution within B2B SaaS to offer help with UX knowledge and application.
The 3 agents are continuously evolving through ongoing training and regularly updated documentation, ensuring they stay up to date.
Who can use it?
Anyone looking to sharpen their user experience insights! It’s especially useful for startup owners, product managers, UX/UI designers, and small to medium-sized business teams.
Whether you're refining a product or just want to level up your UX game, this is for you. Open it on your desktop or use it on the go, on your mobile device.
Meet the team
Avery User Research agent
Avery has been trained on an extensive body of research knowledge, covering everything from methodology and questionnaire design for in-depth interviews to trend analysis, competitive analysis frameworks, and user testing techniques. Equipped with these skills, Avery can efficiently navigate the Discovery phase of any project.
Malik UX agent
Malik was trained to extract key insights from Avery and shape the Defining phase with a strategic focus. His expertise includes setting up kick-off workshops, crafting and activating Personas through User Journeys, and contributing to Usability Testing and documentation to ensure a seamless user experience.
Niko UI agent
Niko joins Avery (User Research) and Malik (UX Design) to complete the Xpairience AI trio – and brings a sharp eye for visuals and usability.
With Niko, you can now translate wireframes into intuitive interfaces, structure layout grids, spacing, and visual hierarchy, choose the right UI patterns for your product, define Design Language systems, ensure accessibility and responsive design and much more.
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